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This is the presentation given by Mary Peskin from the American Press Institute at the Midwest Newspaper Summit (Presentation PDF) A new survey on paid content revenue initiatives was released last week at The American Press Institute’s Newsmedia Economic Action Plan Conference. The paid content survey, conducted by ITZBelden in partnership with API, was launched in August. Invitations to participate were sent to 1,350 U.S. and 30 Canadian newspapers. The 118 responses in the initial report represent a wide cross section of large, mid-size, small and very small markets. The responses have now exceeded 200. Links to the slides from the presentation and the NEAP white paper are available at www.americanpressinstitute.org/09/newsmedia/ There is no cost to participate in the survey, and newspapers that have not yet responded can still do so. Participants will receive an executive summary of the survey results, highlighting what approaches news media organizations are taking to issues like paid access, site registration, electronic editions and tracking original content across the Web. Newspapers that contribute their own detailed benchmarking data will also receive a copy of the aggregated database of all survey participants. In addition to current revenue strategies and practices of newspaper Web sites, the final paid content survey report will analyze the impact of various content strategies on the bottom line, including benchmarking data that will allow peer-to-peer comparisons in various market sizes across the industry. API and ITZBelden also plan to provide quarterly updates, so the industry has the most up-to-date information from which to make its decisions. For additional information on participating in the paid content survey, please contact Greg Swanson at itzgreg@gmail.com / (503) 241-3650 or Greg Harmon at itzharmon@gmail.com / (415) 566-4348. About The American Press Institute The American Press Institute (www.americanpressinstitute.org) is an independent educational center based in Reston, Va. API provides skills-based training and leadership development in the newsmedia industry, offering seminars, onsite programs and consulting for newspaper professionals and organizations. About Belden Interactive Belden Interactive, based in San Francisco, specializes in audience research for Internet companies, with a focus on the news and information industry. For more information, visit www.beldeninteractive.com, or call (415) 566-4348. About ITZ Publishing ITZ Publishing, based in Portland, Ore., provides a leading voice nationwide in Internet revenue development for media companies. ITZ has also been retained by Journalism Online LLC to provide benchmarking studies to affiliates and help maximize online revenue opportunities. For more information, visit www.itzpublishing.com, or call (503) 241-3650 or (800) 647-6917. IBM - Beyond Advertising Opportunity for creativity and growth Presented by Karen Feldman at the Summit (Presentation PDF)

This is the presentation given by Mary Peskin from the American Press Institute at the Midwest Newspaper Summit (Presentation PDF)

A new survey on paid content revenue initiatives was released last week at The American Press Institute’s Newsmedia Economic Action Plan Conference.

The paid content survey, conducted by ITZBelden in partnership with API, was launched in August. Invitations to participate were sent to 1,350 U.S. and 30 Canadian newspapers. The 118 responses in the initial report represent a wide cross section of large, mid-size, small and very small markets. The responses have now exceeded 200.

Links to the slides from the presentation and the NEAP white paper are available at www.americanpressinstitute.org/09/newsmedia/

There is no cost to participate in the survey, and newspapers that have not yet responded can still do so. Participants will receive an executive summary of the survey results, highlighting what approaches news media organizations are taking to issues like paid access, site registration, electronic editions and tracking original content across the Web.

Newspapers that contribute their own detailed benchmarking data will also receive a copy of the aggregated database of all survey participants.

In addition to current revenue strategies and practices of newspaper Web sites, the final paid content survey report will analyze the impact of various content strategies on the bottom line, including benchmarking data that will allow peer-to-peer comparisons in various market sizes across the industry. API and ITZBelden also plan to provide quarterly updates, so the industry has the most up-to-date information from which to make its decisions.

For additional information on participating in the paid content survey, please contact Greg Swanson at itzgreg@gmail.com / (503) 241-3650 or Greg Harmon at itzharmon@gmail.com / (415) 566-4348.

About The American Press Institute

The American Press Institute (www.americanpressinstitute.org) is an independent educational center based in Reston, Va. API provides skills-based training and leadership development in the newsmedia industry, offering seminars, onsite programs and consulting for newspaper professionals and organizations.

About Belden Interactive
Belden Interactive, based in San Francisco, specializes in audience research for Internet companies, with a focus on the news and information industry. For more information, visit www.beldeninteractive.com, or call (415) 566-4348.

About ITZ Publishing
ITZ Publishing, based in Portland, Ore., provides a leading voice nationwide in Internet revenue development for media companies. ITZ has also been retained by Journalism Online LLC to provide benchmarking studies to affiliates and help maximize online revenue opportunities. For more information, visit www.itzpublishing.com, or call (503) 241-3650 or (800) 647-6917.

IBM - Beyond Advertising
Opportunity for creativity and growth

Presented by Karen Feldman at the Summit
(Presentation PDF)