American Press Institute

In this report, API provides models and recommendations for the migration of online content from free to paid. They are intended for the development of consensus, protocols and technology. As such, they provide a link to the future.

IBM

The enormous growth in consumer adoption of digital communication formats has diluted the efficiency and effectiveness of traditional methods of brand advertising and direct marketing. As of yet, content owners, media distributors and agencies have been unable to overcome significant hurdles and respond sufficiently.